Serving Up Creative Ideas Isn’t Always A Piece Of Cake
1. Research The Product & Audience
This stage involves delving into understanding your product, target audience and market trends. We’ll brainstorm and research potential ideas for content from various sources, as well as taking on board any inspiration, data or planning your marketing team may wish to include.
With our skill set and ideas in hand, we'll map out a strategic plan to showcase your product effectively through engaging photographic content, videography and creative copy. We'll gather feedback and make any necessary adjustments to ensure it meets your objectives.
3. Create The Content
Time to bring our plan to life in our professional studio and kitchen. With a keen eye for detail and a passion for perfection, our professional film and editing team will work alongside our designers and presenters to create compelling content that will make your product stand out from the rest. Find out more how we create the content.
4. Make Any Amendments
After production, the content typically goes through a process of refinement where we welcome feedback and insights from you. At this stage, we’ll make any necessary adjustments, fine-tuning the content for maximum impact and ensuring that it meets your expectations.
5. Submit Final Content
With our creative content or media pack finalised, we’ll hand it over with pride, knowing that we’ve created something exceptional that speaks volumes through photography, videography, and written copy. Ready to publish, you can upload it to a website, share it on social media, YouTube, Amazon, send it out via email or any other relevant distribution channels to maximize the content’s reach and effectiveness.
2. General Ideas & Content
More About Content Creation
To explain this process further we've have taken a range of Squires Kitchen food colours to use as an example. It begins with photography, capturing the vibrancy of the colours in high-resolution images. This is followed by videos that demonstrate the product's versatility, from colouring sponges and icing, to painting and demonstrating the many shades that can be achieved from just one colour! Our videos are informal, fun and created with enthusiasm to captivate the audience. E-newsletters serve as a direct line of communication, highlighting tips, techniques and include a free project to download. Enticing customers to open your newsletters time and time again! Finally, publishing encompasses the distribution of this curated content across various platforms to maximise reach and impact.
Publish The Content
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Upload the media to all your social channels.
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Publish to your video platforms like You Tube.
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Send out your e-newsletters (including free projects for your customers to download).
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LINK everything and drive traffic to your e-commerce site or selling platforms.
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We'll craft fantastic newsletters to promote your products. We can do this by composing engaging tutorials - sharing tips and tricks. Projects to download and announce new offerings / special deals to create a sense of FOMO to entice your customers to buy from you.
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By communicating with your customers on a personal level you can help establish your brand identity and voice. Download our examples below (opens in PDF format).
Photography
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We'll photograph your products in a way that highlights their best features capturing the attention of potential customers.
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Will boost your social media presence, to be liked, shared, and commented on by your followers.
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Will enhance your companies reputation
Editorials & Newsletters
Video
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We'll create professional videos that are high-quality, showcasing your products in action demonstrating how to use them and expand on their unique selling points allowing you to engage with potential customers.
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Use them across your e-commerce and selling platforms to increase conversion and sales.
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Achieve higher SEO ranking on Amazon, their algorithm favours listings with lots of content and customer engagement!
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Engage with your audience across social media, You Tube and drive traffic to your e-commerce site or selling platforms.
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We can create a tailored media package that that can meet your requirements and budget . We'd love to hear from you!